diff --git a/README.md b/README.md
index 689f1bd..da92cc1 100644
--- a/README.md
+++ b/README.md
@@ -17,6 +17,7 @@ Inspired from [z4r/python-coveralls](https://github.com/z4r/python-coveralls), i
 - `COVERALLS_REPO_TOKEN`
 - `COVERALLS_ENDPOINT`
 - `COVERALLS_PARALLEL`
+- `CI_SERVICE_NAME`
 
 
 ## Usage:
diff --git a/cpp_coveralls/__init__.py b/cpp_coveralls/__init__.py
index c3d0e4e..1b6da93 100644
--- a/cpp_coveralls/__init__.py
+++ b/cpp_coveralls/__init__.py
@@ -73,7 +73,13 @@ def run():
         # use environment COVERALLS_REPO_TOKEN as a fallback
         args.repo_token = os.environ.get('COVERALLS_REPO_TOKEN')
 
-    args.service_name = yml.get('service_name', 'travis-ci')
+    args.service_name = yml.get('service_name', '')
+    if not args.service_name:
+        # use environment CI_SERVICE_NAME as a fallback
+        args.service_name = os.environ.get('CI_SERVICE_NAME')
+    if not args.service_name:
+        # use default 'travis-ci' as a fallback 2
+        args.service_name = 'travis-ci'
 
     if not args.gcov_options:
         args.gcov_options = yml.get('gcov_options', '')
diff --git a/cpp_coveralls/coverage.py b/cpp_coveralls/coverage.py
index 4f2c6e3..b512717 100644
--- a/cpp_coveralls/coverage.py
+++ b/cpp_coveralls/coverage.py
@@ -374,14 +374,28 @@ def collect_non_report_files(args, discovered_files):
 def collect(args):
     """Collect coverage reports."""
     excl_paths = exclude_paths(args)
+    abs_root = os.path.abspath(args.root)
 
     report = {}
+    # Use the root directory to get information on the Git repository
+    report['git'] = gitrepo.gitrepo(abs_root)
+
     if args.repo_token:
         report['repo_token'] = args.repo_token
 
     report['service_name'] = args.service_name
     report['service_job_id'] = args.service_job_id
 
+    # If the service_name + service_job_id is not set to identify build,
+    # the default build numbers auto-incremented by coveralls.io seems to never advance
+    # (doing just incremental changes to original build #1), so this git revision number
+    # hack is used to get something more meaningful (at least at the project I'm trying
+    # to make this work, it's acting like this, numbering coverage data 1.1, 1.2, 1.3,..)
+    ## This may be inherently wrong solution and complete hack, feel free to comment+help
+    # to resolve this in more appropriate way. by Ped7g ( https://github.com/ped7g )
+    if not args.service_job_id:
+        report['service_number'] = report['git']['head']['rev_count']
+
     if os.getenv('COVERALLS_PARALLEL', False):
         report['parallel'] = 'true'
 
@@ -393,7 +407,6 @@ def collect(args):
 
     discovered_files = set()
     src_files = {}
-    abs_root = os.path.abspath(args.root)
     if args.lcov_file:
         info_lines = [line.rstrip('\n') for line in open(args.lcov_file, 'r')]
         line_iter = iter(info_lines)
@@ -467,6 +480,4 @@ def collect(args):
         report['source_files'].extend(
             collect_non_report_files(args, discovered_files))
 
-    # Use the root directory to get information on the Git repository
-    report['git'] = gitrepo.gitrepo(abs_root)
     return report
diff --git a/cpp_coveralls/gitrepo.py b/cpp_coveralls/gitrepo.py
index b7e09e2..7ec8438 100644
--- a/cpp_coveralls/gitrepo.py
+++ b/cpp_coveralls/gitrepo.py
@@ -39,7 +39,8 @@ def gitrepo(cwd):
             'author_email': repo.gitlog('%ae'),
             'committer_name': repo.gitlog('%cN'),
             'committer_email': repo.gitlog('%ce'),
-            'message': repo.gitlog('%s')
+            'message': repo.gitlog('%s'),
+            'rev_count': repo.git('rev-list', '--count', 'HEAD')[1].strip()
         },
         'branch': os.environ.get('TRAVIS_BRANCH',
                   os.environ.get('APPVEYOR_REPO_BRANCH',